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Jacquard

Resonate
everywhere.

Enterprise tooling for brand messaging:
The best way to say whatever you want to say.

Performance uplift is statistically certain.

What we do…

Become the brand.

Your brand voice, protected and proliferated. Jacquard calibrates language for each brand, region and use case. Compliance means trust, leading to automation.
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Activate data.

Consumers expect brands to use data for personal and contextual messaging. Jacquard turns attributes into natural language—processing the combinatorial explosion of possibilities to deliver contextual messages with creativity and relevance.
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Accelerate the content supply chain.

Calibration plus measurement fuels automation. Jacquard tracks language accuracy, rejection rates, and predicted vs. actual performance—giving teams the confidence to move beyond bottlenecks and automate campaign production at scale.
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Prove performance.

Over time a casino can’t lose…and neither can Jacquard. It predicts winning message variants before they are sent—so you start stronger and test smarter. Built-in experimental design maintains diversity and freshness, preventing ad fatigue and keeping performance high over time.
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So you can…

Increase engagement & retention

People open messages because of who (brand), what (product/offer), when (channel/timing), and how (creative content). Without a mechanism to scale creative other efforts fade in effectiveness due to repetition and ad fatigue. Jacquard can supply the scale of content demand for sustained performance and higher Customer Lifetime Value (CLTV): 9.7% median click uplift of predicted champion, rising to 19% with testing.

Proliferate brand voice 

Who you are and what you say is important. Sounding like every other brand doesn’t work in today’s attention economy. Jacquard is a business of brand and regional language experts who ensure sustained performance through diverse and contextual messaging. Understand your audience. Develop cumulative familiarity and loyalty.

Increase scale, decrease costs

Humans and machines should each do what they do best. Jacquard handles high-volume, performance-driven copy, freeing your teams to focus on creativity—delivering more output, better results, and lower operational costs.

Reduce time to market

No more bottlenecks in copy creation, approval, and campaign development. Jacquard automates part of the content supply chain so campaigns go out faster, teams stay focused on strategy, subjective copy debates become a thing of the past, and the business becomes more competitive.

Our Packages

Jacquard Platform

A purpose-built SaaS platform for brand language, evolved over the last decade and trained on 60 billion data points to predict, optimise, and scale messaging that resonates everywhere. From email subject lines to push notifications, Jacquard eliminates guesswork and replaces it with statistical certainty. The best below-the-line copywriter.

Language²

Next-gen generative AI, built for brands.

 

Language² is our most advanced content engine—powered by neuro-symbolic architecture that blends creativity with control. Outcome: Contextual, diverse, brand-compliant messaging at massive scale—no prompting required.

  • Generation
  • Calibration
Technical Deep Dive

Neural²

Predict what will work—before you send it.

 

Neural² is our predictive engine, leveraging patent-pending technology and trained on 60 billion data points from over a decade of campaigns. It identifies the top-performing variant with a 66% win rate vs. human controls—rising to 100% with testing.

  • Prediction
Technical Deep Dive

Decisioning Engines: Contextual¹ and Optimise¹

Decisioning that deploys what matters, when it matters.

 

Contextual¹ solves for the combinatorial explosion of possibilities when crafting messaging from product and personal attributes.

 

Optimise¹ is designed for dynamic testing. It learns and adapts in real-time, deploying top performers and sustaining performance without ad fatigue.

  • Optimise¹
  • Contextual¹
Technical Deep Dive

“Basically, it works. Jacquard is instrumental in driving up engagement across our email and app channels, resulting in more direct, organic traffic. The things that Jacquard said would happen are the things that happened.”

Simon Baines Head of CRM at TUI UK

Trusted by the world’s top marketers.

Solutions

One size fits no one. 

Every brand is unique. But many face similar marketing challenges that we can help solve.

all resources
Product Updates

Jacquard Spring Release 2025: Introducing Language² and Neural².

4 min read

Customer stories

TUI Group unlocks the potential of its tech stack.

5 min read

Personalisation Insight Series

Beyond {FirstName} basis: 7 ways Jacquard is redefining personalisation

3 min read

decisioning-engines

Decisioning engines.

Optimise¹ & Contextual¹

Jacquard’s decisioning engines—Contextual¹ and Optimise¹—ensure the right language content is used for performance, relevance, diversity and ongoing learning. Contextual¹ activates data for personalisation with or without merge-tags, and selects message variants based on real-time audience signals. Optimise¹dynamically and continually tracks message engagement  and automatically deploys the best variant. Together, they help teams scale 1:1 messaging and get more from every send, every campaign.

Key Features:

  • Contextual¹ selects message variants based on user behaviour, time, device, and more
  • Optimise¹ deploys top-performing messages automatically
  • Works across Push, Email, In-App, SMS, Web and more
  • Reduces manual testing and operational lift
  • Maximises performance while preserving brand control

Explore our product

Jacquard Platform

Pricing

Integrations

product-neural%c2%b2

Neural²

Predict what will work—before you send it.

Neural² is Jacquard’s predictive AI engine—your shortcut to knowing what works before you send. Trained on 60 billion+ data points from over a decade of campaign performance, it predicts content effectiveness across languages, tones, and formats. Think of it as a high-speed simulation for message performance—replacing guesswork with precision.

The result: better performance from day one, and continuous improvement over time.

Key Features:

  • Predicts engagement using advanced transformer models
  • Cross-language embeddings enable global performance insight
  • Trained on 10 years of real campaign outcomes
  • Identifies statistically likely winners before deployment
  • Average uplift of 9.7%, doubling with ongoing optimisation

Explore our product

Jacquard Platform

Pricing

Integrations

product-language%c2%b2

Language²

Next-gen generative AI, built for brands.

Language² is Jacquard’s most advanced generative AI engine. Built on a neuro-symbolic architecture, it combines probabilistic generation (for creativity and variation) with deterministic rules (for brand tone, compliance, and precision). The result? Language creativity and diversity while maintaining compliance without managed services.

Key Features:

  • Neuro-symbolic architecture combining AI agents + rule-based filters
  • Generates 100s–1000s of message variants per brief
  • Built-in tone, brand, and compliance calibration
  • No prompt engineering needed—fully guided workflows
  • Optimised for performance, personalisation, and channel fit

Explore our product

Jacquard Platform

Pricing

Integrations

accelerate-the-content-supply-chain

Accelerate the content 
supply chain.

Reduce time-to-market.

Reduced time-to-market and process efficiencies are KPIs in every business. Technology is an enabler of automation if outputs can be trusted for quality; compliance and performance.

Like the commissioning of a new machine for a high performance factory, Jacquard considers setup, configuration, testing and validation with the objective of enabling scale far beyond human capacity, with full confidence and control. The result is much greater output without increasing team size and increased efficiencies with lower costs. Resources can be reallocated so humans and machines work to their respective strengths.

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Jacquard Platform

Pricing

Integrations

activate-data

Activate data.

Personalisation at scale.

Your customers trust you with their data – use it for greater relevance and differentiation. In today’s attention economy articulating brand value, product recommendations and offers like everyone else is not acceptable. Below-the-line messaging should represent the brand, differentiate, demonstrate contextual understanding…and resonate everywhere.

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Jacquard Platform

Pricing

Integrations

prove-performance

Prove performance.

Jacquard is your best below-the-line copywriter.

Having its Neural² neural engine on your team is like hiring a copywriter who can call on 60 billion data points to predict performance with a 66% win rate vs. controls. When coupled with the experimental design of the Optimise¹ decision engine this win rate tends to 100%.

Over time, it won’t lose and win rates only improve given the feedback loop and deep learning that underpins the data set. 9.7% median click uplift of predicted champion, rising to 19% with testing.

Explore our product

Jacquard Platform

Pricing

Integrations

become-the-brand

Become the brand

Jacquard doesn’t just generate content—it speaks your language.

Evolved over a decade of building proprietary language models before LLMs, our platform is grounded in a deep understanding of grammar, tone, stylistics, lexicon, and brand copywriting. It calibrates to your unique voice, style, and rules—so every message feels like it was written by your team. Now using LLMs for greater creativity and diversity, Jacquard uses a multi-agent neuro-symbolic architecture to ensure output aligns with your campaign brief, regional language nuances, and compliance standards.

The result? Sustained higher performance, reduced time-to-market, differentiated communications, greater scale, reduced costs.

Explore our product

Jacquard Platform

Pricing

Integrations

video-why-we-are-here